The essence of creativity

16 02 2016

Creativity is the spark that occurs when you combine seemingly unrelated things, shove an uncooperative idea into an unexpected context, or look at something familiar in a radically unfamiliar light. That spark of creativity is fun and essential, but much more difficult and rewarding is turning that spark into a steady flame or bushfire of enterprise through experimentation, empathy with your audience, and dogged determination. This is the task most start-up founders face

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